AN IDEAL Blog Posting Schedule

"How often can you post to your site?" is an extremely popular question, to which there is no right or wrong answer. Twice per month? Twice a week? Twice a day? Just one time a day?

You'll find a lot of different blog posts promoting different scheduling for blogs. Most of them recommend posting a few times per week, maximum. Here's my take on the issue - the two blog posting schedules that matter, and to what types of blogs they are applicable.Understanding Posting Schedules

First of all, you will need understand that there is no right/wrong answer because of this question, as I've already stated. Different timings may or might not work for various kinds of blogs.

The following advice is not something that I really believe works for each blog, but it's what works for most (after my research).

How User Engagement & Blog Posting Are Related

First of all, it is a myth that readers will be annoyed if you update your site daily. It's just a myth, without real evidence to back it up. One of my all-time favorite blogs sends me an e-mail each day or every two days.

I love it. It gives me more information than a month of Sundays of autoresponder messages from any blog.

That said, users also don't mind in the event that you post only once weekly. Truth be told, readers are only seeking to see how they can benefit from your blog - that's virtually the only reason they're there and just why they signed up to your e-mail list (unless they're friends or family.

Alright - let's get down to the posting schedules.

Daily/Multiple Times EACH DAY

Oooh! I feel I'll provoke quite a bit of controversy with this one, aren't I?

But yes - I really believe that posting multiple times per day can be good for blogs. If for some reason you're not open to post multiple times a day, then you should strive to post at least one time a day. For pretty much 95% of people reading this post, that's what you ought to be doing.

You should definitely post this often in the event that you run one of the following blogs, or take part in among the following business strategies.

Informational/Tips Blogs

Take this blog for instance - it deals mainly with blogging, Online marketing, and SEO tips. In other words, it provides valuable information to those who read this blog regularly.

To be branded being an authority in your niche, your blog needs to have just as much helpful, quality content onto it. If that means posting 3-5 times each day, go ahead.

Most blogs on the web (including yours) will belong to this category.

Personal Blogs

Let's face it - personal blogs usually don't get much traffic. The previous rule about readers coming solely for personal benefit once more applies here.

There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or B.) An excellent writer who is able to hold people spellbound.

Chances are, you are not either. But let's just suppose that you decide to go ahead and take up a personal blog regardless. You have to be posting once each day.

For some personal blogs, I wouldn't recommend more than once each day (because hey - people like to have a while to think about themselves, and not just you).

However, once per day is usually necessary, if you want any sort of traffic. For the reason that that individuals who do follow and read your blog regularly obviously think you're an excellent writer or funny. And, they want their daily dose of fantastic funny (but again, don't overdose).

The Benefits

No doubt about it, there are specific benefits you get from posting daily that you will not get in the event that you post less often.

Search Engine Optimization

Although this can't be outright proven, it's becoming clearer that Google favors blogs that post content on a regular basis throughout the day.

When you publish a new post, Google is automatically notified. Eventually, their spiders are certain to get to crawling your pages and ranking them.

If they are notified quite often, that means you blog often. If you blog often, which means your blog is active and regularly providing content to your readers.

Everything said, this can't be proven, but it's a general trend I see after conducting research in the SERP's.

Alexa Ranking

Although posting 10 times each day mean that you'll automatically be promoted to the most notable 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, compared to blogs that post less frequently with the same quality standards.

Case Studies

I recently came across a forum thread where an Affiliate marketer laid down his strategy to go from $0-$200/day in AdSense earnings in 8 weeks flat.

What he basically did was outsource cheap content writing jobs to freelance writers. He hired a great deal of 'em, posting on his blog 30-40 times. Every. Single. Day.

The result? He's sitting pretty with $200/day in AdSense earnings. In two months, flat. And that's only 1 of his online businesses.

Let's take another example. A good friend of mine, for whom I recently guest posted, has a prestigious Alexa rank of 44K, amassing a complete of 14,000 page views each day.

He posts a minimum of three times each day. And it's really taken him a measly two years to be at where he could be right now.

That's pretty good, if you ask me.

HOWEVER...

However, this rule doesn't apply to all sorts of blogs. Actually, posting multiple times a day, or even once daily, would be disastrous to certain blogs.

Business Blogs

By business blogs, I mean blogs that participate in already established, offline companies - Wal-Mart, for instance. These kind of blogs should not - I repeat, shouldn't post a lot more than twice weekly (and really, once weekly is all you have to be doing).

Why?

Simply because those forms of blogs aren't designed to be updated regularly. Usually, they're simply about discounts, or business news.

They have no need for SEO (unless it's a local service people actually search for online). In essence, it's only a front that says "we're online too".

ARE YOU EXPERIENCING Something Worthwhile TO STATE?

You have something worthwhile to say? Something that will in actuality help/inspire/motivate people? Do you?

You don't?

Then don't say anything.

Simple as that. If you are not sure about whether or not you need to blog everyday, then blog if you have something to say.

However, try to maintain some form of consistency. If you get sudden post inspirations, then go ahead and write your  blog posts , but don't publish them - yet.